The entire AI purchase conversation, in full clarity.
Nova runs real purchase conversations between real people and an AI agent, and captures every layer of what happens.
The industry hasn’t caught up.
Discovery, research and consideration are moving into a private channel.
Using AI to research and buy products is mainstream, everybody knows that. So why are we still so blind to what is actually happening in those AI purchase conversations?
Nova changes that.
Nova is the AI conversation.
What you can learn from the full conversation
84%
of brand mentions missed by reading only the first AI response. 95% of actual purchase decisions are missed.
Every stage of the conversation matters.
65%
of the time a brand shows up in a conversation, the buyer engaging with it didn’t already have it top of mind going in.
Once mentioned, the AI doesn’t favour big brands over small.
-69%
drop in engagement between a brand named first and one named fourth or later.
Position matters as much as visibility.
4.5%
the single-most cited source out of 409 different websites retrieved by the AI in the study.
No single source dominates visibility.
Source: Nova Laptops Study, UK, August 2026
Why we built Nova
We had real questions about AI's role in how people decide what to buy. Nothing available could answer them.
So we decided to build an instrument that could, and we got more than we bargained for.
Built to answer our own questions, now it answers yours.
Let's talk.
Tell us what you need to know. We'll go find out.